Build products that ship.

Backlog clarity. Delivery structure. Execution under pressure. No guesswork, no ceremonies for the sake of it.

Backlog
Prioritized
Shipped

How it works

Three steps. No onboarding maze.

01

Intro call

30 minutes. You describe what's broken, I ask the questions that matter. No pitch decks, no discovery forms.

02

Audit & plan

I map the problem: backlog, process, team friction. Deliver a clear action plan. No ambiguity about what happens next.

03

Execute

Workshop, advisory, or ongoing consulting. You define the scope. We move fast and don't waste anyone's time.

What I do

Real execution. Not slides and sticky notes.

🎯
1:1 & group sessions

Mentoring

Direct feedback. Real frameworks. No theory lectures. For PMs, product leads, and career changers.

  • Product thinking and decision-making under uncertainty
  • Career path, portfolio, and case study reviews
  • Weekly accountability and structured coaching
🚀
Digital product teams

Delivery Advisory

From planning to production without the chaos. For teams that are shipping, or struggling to.

  • Release planning and roadmap sanity checks
  • Cross-team dependency mapping and risk reduction
  • Stakeholder communication structure that holds
Founders & first hires

Startup Packages

Build the right product foundation from day one. Before bad habits ship with v1.

  • MVP scope definition and validation framework
  • First backlog setup and prioritization strategy
  • 30-day product operations kickstart
Coming soon

Backlog Management:
The Practical Course

Everything you need to run a backlog that teams actually use. Built from real delivery work, not textbooks. Zero theory theatre.

01
Fundamentals of Backlog Management
02
Building a Product Backlog: From Features to a Clear Plan
03
Prioritization: How to Decide What to Do First
04
Sprint Planning
05
Working with Bugs
06
Release Preparation and Delivery
07
Additional Tools: Change Log and Risk Log
08
Working with Users and Analytics
8
Practical modules, no filler
Real-world exercises
Async & self-paced
Stakeholder templates
Priority frameworks
Refinement playbooks
Lifetime access
BetaFish.pro
10+
Years in product
B2B
Platform focus
200+
Team members helped
SaaS
Core background

No fluff.
Just execution.

10+ years in digital products. Worked across B2B platforms, CRM systems, automation pipelines, and SaaS tools. Helped teams from 5 to 200+ people ship more and argue less about what to build next.

I don't sell frameworks. I look at what's broken, fix the structure, and get teams moving. Backlog turned dumping ground, roadmap nobody believes in, team that can't agree on priorities: these are solvable problems.

Background spans delivery, stakeholder management, and hands-on product strategy across regulated industries and fast-moving startups. Sharp on the business side, technical enough to not slow engineers down.

B2B PlatformsCRMAutomation SaaSDeliveryAgile Product StrategyStakeholder Management RoadmappingSprint Structure

Start a conversation.

Tell me what's broken. I'll tell you what I'd do about it. No pitch decks, no onboarding calls. Just a real conversation.

hello@betafish.pro
or send a message

Typical response within 24 hours. If you're in a hurry, just say so.

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Talk to me ↗